Digital Guru

From Beginner to Pro – Learn, Create, and Earn

MODULE 1: Foundation of Digital Marketing

Goal: Build strong basics before using tools.

Chapters:

1. Introduction to Digital Marketing

• What is Digital Marketing
• Traditional vs Digital
• Career & Earning Opportunities
• Overview of key platforms

1. Understanding the Digital Ecosystem

• Search Engines, Social Media, Email, and Content Marketing
• Audience Targeting & Buyer Persona
• Importance of Consistency and Branding

1. Setting Up Digital Presence

• Creating Gmail, Domain, and Hosting
• Basic Website Setup (WordPress / Blogger)
• Introduction to SEO-friendly structure

MODULE 2: AI & ChatGPT Tools for Digital Growth

Goal: Learn how AI can boost productivity and creativity.

Chapters:

1. Introduction to AI Tools

• What is AI in Marketing
• AI Content Creation & Optimization

1. ChatGPT Mastery

• ChatGPT Basics: Prompts & Responses
• Creating Scripts, Blogs, Captions, and Ad Copy
• Prompt Engineering Techniques
• Automating Repetitive Tasks

1. Top AI Tools for Creators

• Canva Magic Studio, Copy.ai, Jasper, Pictory, Vidyo.ai, etc.
• Integrating AI with Social Media & Marketing

MODULE 3: Social Media Branding & Promotion

Goal: Build and grow your online brand.

Chapters:

1. Social Media Platforms Overview

• Instagram, Facebook, YouTube, LinkedIn, X (Twitter)
• Platform Algorithms Explained

1. Building a Brand Identity

• Logo, Color, Tone & Consistency
• Personal Branding vs Business Branding

1. Content Strategy & Scheduling

• Creating Engaging Posts
• Hashtag & Trend Research
• Using Scheduling Tools (Buffer, Meta Suite)

1. Community Growth & Engagement

• Organic Growth Strategies
• Collaboration, Giveaways, and Influencer Tactics

MODULE 4: WhatsApp Marketing & Message Automation

Goal: Generate leads and conversions using WhatsApp tools.

Chapters:

1. WhatsApp Business Setup
2. Creating Catalogs & Auto Replies
3. Bulk Message & Broadcast Tools
4. Lead Capture with Chatbots & Google Forms
5. Integrating WhatsApp with Facebook & Websites

MODULE 5: Website, Blog & Vlog Creation

Goal: Build your own platform for authority and monetization.

Chapters:

1. WordPress Setup & Themes
2. SEO Fundamentals (On-page, Off-page)
3. Blog Writing with ChatGPT
4. Embedding Videos & Products
5. Monetization with Ads, Affiliates & Leads

MODULE 6: Google Ads & AdSense

Goal: Earn through advertising and traffic.

Chapters:

1. Understanding Google Ecosystem
2. AdSense Setup & Policies
3. Keyword Research & Ad Creation
4. Running Search & Display Ads
5. Budget Optimization & Analytics

MODULE 7: Instagram Reels & YouTube Shorts Editing

Goal: Create viral video content for reach and revenue.

Chapters:

1. Content Planning & Scripting
2. Mobile Editing Tools (CapCut, VN, InShot)
3. Voiceovers & Captions using AI
4. Hashtag & Algorithm Hacks
5. Monetization: Brand Deals, Affiliate, Ads

MODULE 8: Canva & Voice Editing Mastery

Goal: Design professional visuals and improve content quality.

Chapters:

1. Canva Basics to Pro

• Templates, Elements, Animations
• Designing Thumbnails, Reels, Posts, Flyers

1. Voice Editing & AI Tools

• Removing Noise, Clarity Improvement
• Using Audacity & AI Voice Enhancers
• Creating AI Voiceovers

MODULE 9: Freelancing & Earning Setup

Goal: Learn how to start earning with your skills.

Chapters:

1. Freelancing Platforms (Fiverr, Upwork, Freelancer)
2. Creating Professional Portfolios
3. Client Communication & Pricing
4. Building Passive Income Streams
5. Scaling: Courses, YouTube, Affiliate Marketing

MODULE 10: Final Project & Certification

Goal: Apply everything learned.

Chapters:

1. Create Your Own Digital Brand

• Build Social Profiles + Website + Content

1. Run a Real Ad Campaign
2. Monetize with AdSense / Affiliate / Freelance Work
3. Certification & Job Assistance

🏁 Outcome

After completing this course, students will:

✅ Build a full online brand

✅ Earn through freelancing, YouTube, or affiliate marketing

✅ Run ad campaigns professionally

✅ Use AI tools efficiently for faster results